Yonex

Yonex

Bringing the World Together with Sports

Campaign Visuals | Custom Illustration | Product Posters

Yonex has been a pioneer of sports equipment and apparels for badminton, golf and tennis players since 1946.

We had the chance to work on three different projects with Yonex, with a goal to showcase Yonex's expertise and innovation through eye-catching visuals in accordance with their brand identity.

Capturing the motion of champions through illustration.

All England Open Badminton Championship

All England Open Badminton Championship is the world’s oldest badminton tournament that is held annually in England. For this championship, in collaboration with Yonex, we used illustration to showcase the unique and personal perspectives of the competing athletes.

All England Open Badminton Championship is the world’s oldest badminton tournament that is held annually in England.

For this championship, in collaboration with Yonex, we used illustration to showcase the unique and personal perspectives of the competing athletes.

Unveiling a new color with metamorphosis.

Promotional campaign of new variant

Unveiling a new color with metamorphosis.

Promotional campaign of new variant

To introduce the new RED color for the launch of Yonex Aerus 3, we utilized a metamorphosis concept through custom illustration. These illustrations visually showcased the transition from the previous blue variant to the empowering red hue.

To introduce the new RED color for the launch of Yonex Aerus 3, we utilized a metamorphosis concept through custom illustration.

These illustrations visually showcased the transition from the previous blue variant to the empowering red hue.

We chose bold illustration style as a medium to convey the bravery associated with the color red, symbolizing the courageous step of breaking out of one's former self to embrace improvement.

Bringing the world together with sports.

Conceptual Product Poster

For this project, Yonex aims to showcase their latest products through a series of product posters. These posters should be visually striking, designed to grab attention with Yonex's brand identity.

We also emphasized Yonex's expertise in "monozukuri" (craftsmanship) and their innovative approach in the industry, particularly in cutting-edge technology and comfortable sportswear.

For this project, Yonex aims to showcase their latest products through a series of product posters. These posters should be visually striking, designed to grab attention with Yonex's brand identity.

We also emphasized Yonex's expertise in "monozukuri" (craftsmanship) and their innovative approach in the industry, particularly in cutting-edge technology and comfortable sportswear.