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ORDO
Code your business to success
Brand Identity | Brand Guidelines | Communication & Strategy
ORDO is a Surabaya-based IT agency specializing in mobile app and web development, dedicated to creating innovative digital solutions that drive business growth. ORDO empowers their clients to bring their ideas to life and make a meaningful impact in the digital world.
The Discovery & Research
Driving business growth with digital solutions.
By constantly being at the forefront for IT trends and innovation, ORDO positions itself as a reliable IT partner for businesses seeking transformative software solutions.
How can we translate this
brand mission in tangible form
and Ordo’s new identity?
The Strategy
Business to
success.
Driving business
growth with digital
solutions
ORDO is all about providing solutions that drive business success. To build an identity that resonates with like-minded businesses, we’ve come up with a slogan that really captures what they do.
By constantly being at the forefront for IT trends and innovation, ORDO positions itself as a reliable IT partner for businesses seeking transformative software solutions.
The question is, how can we translate this brand mission in tangible form and identity?
The Design
Translating ORDO’s mission to a brand.
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The Thought Process
Our team built ORDO’s visuals and messaging around the concept of this slogan, with three core values that describe ORDO.
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Logo Concept
Ordo’s new logo should embody the themes of "teamwork," "togetherness," and Ordo's unique expertise in "coding." As such, our logo design exploration focused on these core elements.
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By extracting the two "O"s from ORDO and merging them, a unified shape is formed, symbolizing collaboration and synergy within the brand.
Leveraging the interplay of negative and positive space, the merged circles subtly incorporate the iconic coding symbol "<>", emphasizing ORDO's connection to the tech and coding industry.
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The Color of Tech & Trust
We choose deep tech blue to represent trust and credibility to align with the values ORDO want to convey.
This shade also reflects the modernity and innovation of the tech industry, symbolizing reliability and cutting-edge progress.
Modern sans-serif fonts are commonly used in coding environments because they provide a clean, professional look and improve readability.
We chose lowercase for the header to align with ORDO’s branded typography and coding style. For the description, proper capitalization was used to create a balanced hierarchy.
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The Implementation
Wearing ORDO’s identity.
To bring ORDO's brand identity to life, the slogan and brand elements will be prominently featured in all communications, mediums and platforms as part of ORDO’s brand mission and identity.
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Brand
Expression
Neutral base will complement the flower decorations and guide the store's interior design, allowing for flexible decoration choices.
Brand Expression
Every interaction becomes an opportunity to reflect ORDO’s essence—unified, professional and unmistakably true to its vision.
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