Glitz

Glitz

High-tech Meets Inclusivity

Brand Identity | Visual Guidelines | Brand Implementation

Glitz Club is an entertainment and musical lounge offering a safe, welcoming environment for all. It provides a vibrant space for socializing, enjoying performances and self-expression, fostering a strong sense of community and support.

The Discovery

Inclusivity as core value and identity.

Glitz aims to become more than just an entertainment club.

Their mission is to create a safe and welcoming space where individuals of all ages, genders, and backgrounds can come together, be their true selves, and feel a genuine sense of belonging.

The branding goal is to translate their value of inclusivity into compelling brand visuals that reflect their commitment to diversity and authenticity.

The Research & Strategy

Delving deep into the demographics.

To effectively craft Glitz’s identity, it's essential to understand the demographic that the club aims to attract and retain. This involves thorough research to ensure that the visual identity resonates with the values and expectations of Glitz’s audience.

The Research & Strategy

Delving deep into the demographics.

To effectively craft Glitz’s identity, it's essential to understand the demographic that the club aims to attract and retain.

This involves thorough research to ensure that the visual identity resonates with the values and expectations of Glitz’s audience.

The Design

Translating inclusivity into visuals.

The name Glitz, derived from "Glitch," challenges society's conservative norms. By integrating the concept of "Glitch" into the brand, we address biases that label underrepresented communities, such as those with disabilities and LGBTQ+ individuals as irregularities, highlighting the need for greater understanding, acceptance, and inclusion.

The Strategy

Translating inclusivity into visuals.

Our Design
Explorations

Inspired by 90s retro design, this visual identity aims to appeal to both middle-aged patrons and young adults. For middle-aged patrons, it evokes a sense of nostalgia. For younger audiences, the design offers a unique form of individual expression and a refreshing escape from today's digital era.

Our Design
Explorations

Inspired by 90s retro design, this visual identity aims to appeal to both middle-aged patrons and young adults.

For middle-aged patrons, it evokes a sense of nostalgia. For younger audiences, the design offers a unique form of individual expression and a refreshing escape from today's digital era.

Color of Diversity

Bold colors and gradients are chosen to represent their powerful message to challenge the status quo. The choice of purple as Glitz’s main color is a gender neutral color that unites blue (male) and pink (female) to represent inclusivity and diversity.

Brand Element

The lines encircling the typeface serve as distinctive features that add the retro feel to the logo, and can be used as a supergraphics to strengthen Glitz branding even without their logo.

The Implementation

Expressing inclusivity in real life.

From social media, campaigns, events and interior design, we want to ensure that the brand experience truly captures Glitz as an inclusive lounge and club.

The Implementation

Expressing inclusivity in real life.

From social media, campaigns, events and interior design, we want to ensure that the brand experience truly captures Glitz as an inclusive lounge and club.