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Glitz
High-tech Meets Inclusivity
Brand Identity | Visual Guidelines | Brand Implementation
Glitz Club is an entertainment and musical lounge offering a safe, welcoming environment for all. It provides a vibrant space for socializing, enjoying performances and self-expression, fostering a strong sense of community and support.
The Discovery & Research
Inclusivity as core value and identity.
Glitz aims to become more than just an entertainment club.
Their mission is
to create a safe and welcoming space where individuals of all ages, genders, and backgrounds can
come together, be their true selves, and feel a genuine sense of belonging.
The branding goal is to translate their value of inclusivity into compelling brand visuals that reflect their commitment to diversity and authenticity.
The Research & Strategy
Delving deep into the demographics.
To effectively craft Glitz’s identity, it's essential to understand the demographic that the club aims to attract and retain. This involves thorough research to ensure that the visual identity resonates with the values and expectations of Glitz’s audience.
The Research & Strategy
Delving deep into the demographics.
To effectively craft Glitz’s identity, it's essential to understand the demographic that the club aims to attract and retain. This involves thorough research to ensure that the visual identity resonates with the values and expectations of Glitz’s audience.
The Design
Translating inclusivity into visuals.
The name Glitz, derived from "Glitch," challenges society's conservative norms. By integrating the concept of "Glitch" into the brand, we address biases that label underrepresented communities, such as those with disabilities and LGBTQ+ individuals as irregularities, highlighting the need for greater understanding, acceptance, and inclusion.
The Design
Translating inclusivity into visuals.
The name Glitz, derived from "Glitch," challenges society's conservative norms. By integrating the concept of "Glitch" into the brand, we address biases that label underrepresented communities, such as those with disabilities and LGBTQ+ individuals as irregularities, highlighting the need for greater understanding, acceptance, and inclusion.
Our Design
Explorations
Inspired by 90s retro design, this visual identity aims to appeal to both middle-aged patrons and young adults. For middle-aged patrons, it evokes a sense of nostalgia. For younger audiences, the design offers a unique form of individual expression and a refreshing escape from today's digital era.
Our Design
Explorations
Inspired by 90s retro design, this visual identity aims to appeal to both
middle-aged patrons and young adults.
For middle-aged patrons, it evokes a sense of nostalgia.
For younger audiences, the design offers a unique form of individual expression and a refreshing
escape from today's digital era.
Color of Diversity
Bold colors and gradients are chosen to represent their powerful message to challenge the status quo. The choice of purple as Glitz’s main color is a gender neutral color that unites blue (male) and pink (female) to represent inclusivity and diversity.
Brand Element
The lines encircling the typeface serve as distinctive features that add the retro feel to the logo, and can be used as a supergraphics to strengthen Glitz branding even without their logo.
The Implementation
Expressing inclusivity in real life.
From social media, campaigns, events and interior design, we want to ensure that the brand experience truly captures Glitz as an inclusive lounge and club.
The Implementation
Expressing inclusivity in real life.
From social media, campaigns, events and interior design, we want to ensure that the brand experience truly captures Glitz as an inclusive lounge and club.
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