Hozu

Hozu

A Home that Every House Needs

Brand Identity | Brand Guidelines | Communication & Strategy | Product Catalog | Packaging

Hozu strives to redefine modern living trends, making elevated living accessible to all. Their commitment is to effortlessly transform any house into a warm and welcoming home. Because ultimately, home is where the heart resides.

The Discovery

Bringing Heart to Home.

Hozu is an Indonesian-based private label project that sources household products from third party manufacturers.

Hozu had a vision: they wanted to label their products with their own brand identity to stand out at marketplaces.

But it wasn't just about adding a new label; it was about infusing the products with the essence of Hozu – simplicity, style, and the warmth of home.

The Research

What makes a house into a home?

We wanted to know what inspired homeowners in their living spaces and what kind of home that brought them peace and comfort.

Our consumer insights revealed a strong preference towards the minimalist aesthetic of Japanese design trends among this demographic.

The Strategy

Standing out from competitors.

Since Hozu’s competitors are also selling the same products sourced from the same manufacturers, we explored various branding strategies to set their brand apart in this crowded marketplace.

In addition, the new brand identity concept should align with Hozu’s products and their consumers’ preferences. Every product tells a story of comfort and joy that reflects the unique personality of the homeowners.

The Design

Hozu, Expressed Through Branding.

Logo Concept

Hozu's logo draws inspiration from the simplicity and comfort in the Japanese way of living. This pursuit of an ikigai life invites individuals to embrace a zen experience in their homes.

Color Palette

The colors were inspired by a Zen garden, incorporating moss green and the hue of Zen sand. Together, these shades create a sense of balance and tranquility for the brand.

Zen Garden

Desert Sand

Platinum

Zen Lookbook

This product catalog is designed for Hozu's brand, representing a sense of zen and comfort. To reflect this, we implemented zen elements like sand, empty spaces, and minimalism.

Zen Lookbook

This product catalog is designed for Hozu's brand, representing a sense of zen and comfort. To reflect this, we implemented zen elements like sand, empty spaces, and minimalism.

The Implementation

Hozu Communicated Through Medium.

Aligned with the brand mission to create a home that every house needs, this improved presentation enhanced the brand’s impression and strengthened their value proposition.