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Hozu
A Home that Every House Needs
Brand Identity | Brand Guidelines | Communication & Strategy | Product Catalog | Packaging
Hozu strives to redefine modern living trends, making elevated living accessible to all. Their commitment is to effortlessly transform any house into a warm and welcoming home. Because ultimately, home is where the heart resides.
The Discovery
Bringing Heart to Home.
Hozu is an Indonesian-based private label project that sources household products from third party manufacturers. Hozu had a vision: they wanted to label their products with their own brand identity to stand out at marketplaces.
But it wasn't just about adding a new label; it was about infusing the products with the essence of Hozu – simplicity, style, and the warmth of home.
The Research
What makes a house into a home?
We wanted to know what inspired homeowners in their living spaces and what kind of home that brought them peace and comfort. Our consumer insights revealed a strong preference towards the minimalist aesthetic of Japanese design trends among this demographic.
The Strategy
Standing out from competitors.
The Design
Hozu, Expressed Through Branding.
Logo Concept
Hozu's logo draws inspiration from the simplicity and comfort inherent in the Japanese way
of living and the pursuit of an ikigai life.
As a visual representation of the brand's commitment to elevating the everyday, the logo
invites individuals to embrace a zen-like experience in their homes through Hozu's
thoughtfully designed household essentials.
Zen Lookbook
This product catalog is designed for Hozu's brand, representing a sense of zen and comfort. To reflect this, we implemented zen elements like sand, empty spaces, and minimalism.
The Implementation
Hozu Communicated Through Medium
Aligned with the brand mission to create a home that every house needs, this improved presentation enhanced the brand’s impression and strengthened their value proposition.
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