Lionne Cafe | Daybrand Studio

Lionne Cafe

Serving Coffee, Serving Community

Brand Identity | Visual Guidelines | Brand Implementation | Brand Communication

Lionne Café transports their customers back in time – relishing in the taste of that “first sip” and the good ol’ times shared with friends.

It’s the space where people can catch up over freshly brewed coffee, just like the good ol’ days.

The Discovery

Standing out in F&B competition

In a saturated market like F&B, it is even more important to stand out with a unique brand identity.

Understanding this, Lionne approached us without a clear concept for their café and asked for our help in creating a strong foundation for their branding.

The goal is to create a cafe that captures the warmth of shared moments and evokes fond memories, infusing emotional connection into dining experience.

The Strategy

Where coffee & memories brew

We developed the idea of weaving coffee into memories, to create a unique experience at Lionne. Remember those cafe catch-ups with friends, starting with “So, how have you been? What’s new with you?”

The Design

Bringing back the past, but bolder.

Lionne's branding is inspired by the retro ambience of the American diners in the 90s, with a modern twist, and the “lion” element from Lionne’s brand name.

Old but Bold

Seats from the Past

A retro café seating design has
been chosen to infuse a nostalgic
and vintage element into the logo.

The Face of a Lion

A lion element will be incorporated into the
logo design as requested by the client.

We merged contrasting retro and modern typefaces, with the careful centering of lines and elements to symbolize the idea of gathering — a core concept for Lionne Cafe, where people come together to share coffee and create memories.

The Implementation

Bringing Project V’s vision to life.

The brand colors and brand elements will be consistently implemented in both offline and online platforms to improve brand recognition, bringing Project V's vision to life.