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Nossa
Ride Proud, Earn Loud
Brand Identity | Visual Identity Guidelines | Research & Strategy
Nossa is a leading membership and rewards community in Indonesia, designed for automotive enthusiasts. Nossa's mission is to create a rewarding experience for its members, fostering a strong sense of belonging within the automotive community
The Discovery & Research
The Epicenter of Automotive Culture
Indonesia has one of the largest motorcycle markets in the world, with an estimated 125 million motorcycles in circulation as of 2022.
Recognizing this immense market potential, Nossa began by targeting motorcycle enthusiasts, offering numerous benefits that include exceptional services and assistance tailored for motorcycle communities, exclusive discounts through brand partnerships, and regular exciting giveaways for members.
Number of motorcycles in million units
By catering to the motorcycle communities, Nossa aims to become the epicenter of automotive culture in Indonesia, starting with a strong focus on motorcyclists.
The Strategy
Locally-influenced
identity
To appeal to their target audience, it is essential
to localize Nossa as a brand.
This involves understanding the unique cultural, social, and economic nuances that appeal to Indonesian motorcyclists and brand partners, and integrating these local values into Nossa's brand identity, marketing, and communications.
The Strategy
Locally-influenced
identity
To appeal to their target audience, it is essential
to localize Nossa as a brand.
This involves understanding the unique cultural, social, and economic nuances that appeal to Indonesian motorcyclists and brand partners, and integrating these local values into Nossa's brand identity, marketing, and communications.
The Design
Loyalty rewards that go beyond
To leave a strong impression on their target audience, Nossa wanted to create a brand that reflects global lifestyle with these keywords:
INNOVATVE | SOCIAL | BOLD | EXPERIENCE
The Design
Loyalty rewards that
go beyond
To leave a strong impression on their target audience, Nossa wanted to create a brand that reflects global lifestyle with these keywords:
INNOVATVE | SOCIAL | BOLD | EXPERIENCE
More Than Luar Biasa
The main color red evokes a sense of national pride and cultural relevance, reflecting the Indonesian flag. Not only that, in Indonesia red often represents bravery and the outlaw spirit, resonating with the passion, and adventurous nature of motorcyclists.
Paired with black and white, which adds a touch of sophistication and exclusivity, it highlights the VIP experience Nossa offers.
The Implementation
Thought-provoking and
refreshingly original
The Epicenter of
Automotive Culture
To appeal to their target audience, it is essential to localize Nossa as a brand.
This involves understanding the unique cultural, social, and economic nuances that appeal to Indonesian motorcyclists and brand partners, and integrating these local values into Nossa's brand identity, marketing, and communications.
