Nossa

Nossa

Ride Proud, Earn Loud

Brand Identity | Visual Identity Guidelines | Research & Strategy

Nossa is a leading membership and rewards community in Indonesia, designed for automotive enthusiasts. Nossa's mission is to create a rewarding experience for its members, fostering a strong sense of belonging within the automotive community

The Discovery & Research

The Epicenter of Automotive Culture

Indonesia has one of the largest motorcycle markets in the world, with an estimated 125 million motorcycles in circulation as of 2022.

Recognizing this immense market potential, Nossa began by targeting motorcycle enthusiasts, offering numerous benefits that include exceptional services and assistance tailored for motorcycle communities, exclusive discounts through brand partnerships, and regular exciting giveaways for members.

Number of motorcycles in million units

By catering to the motorcycle communities, Nossa aims to become the epicenter of automotive culture in Indonesia, starting with a strong focus on motorcyclists.

The Strategy

Locally-influenced
identity

To appeal to their target audience, it is essential
to localize Nossa as a brand.

This involves understanding the unique cultural, social, and economic nuances that appeal to Indonesian motorcyclists and brand partners, and integrating these local values into Nossa's brand identity, marketing, and communications.

The Strategy

Locally-influenced
identity

The Design

Loyalty rewards that go beyond

To leave a strong impression on their target audience, Nossa wanted to create a brand that reflects global lifestyle with these keywords:

INNOVATVE | SOCIAL | BOLD | EXPERIENCE

The Design

Loyalty rewards that
go beyond

To leave a strong impression on their target audience, Nossa wanted to create a brand that reflects global lifestyle with these keywords:

INNOVATVE | SOCIAL | BOLD | EXPERIENCE

More Than Luar Biasa

The main color red evokes a sense of national pride and cultural relevance, reflecting the Indonesian flag. Not only that, in Indonesia red often represents bravery and the outlaw spirit, resonating with the passion, and adventurous nature of motorcyclists.

Paired with black and white, which adds a touch of sophistication and exclusivity, it highlights the VIP experience Nossa offers.

The Implementation

Thought-provoking and
refreshingly original

The Epicenter of
Automotive Culture

To appeal to their target audience, it is essential to localize Nossa as a brand.

This involves understanding the unique cultural, social, and economic nuances that appeal to Indonesian motorcyclists and brand partners, and integrating these local values into Nossa's brand identity, marketing, and communications.