Project V

Project-V

Be Bold, Be You, Be Trendsetter

Brand Identity | Visual Identity Guidelines | Communication | Research & Strategy

Project V is an Indonesian eyewear brand dedicated to combining style and functionality in personalized, prescribed glasses. As a statement of fashion and lifestyle, Project V empowers through confidence by enhancing both their vision and appearance all together.

The Discovery & Research

Project V’s audience & market insights

The eyewear industry presents significant potential, given that nearly everyone will require visual aid at some point in their lives, especially individuals aged 40 and above. As a result, there is a greater demand for eyeglasses among mature generations, compared to young adults who generally prefer contact lenses or getting LASIK treatment to correct their vision.

The rebranding goal is to strengthen Project V’s brand identity and position in this niche market.

Project V's unique positioning appeals specifically to mature Indonesian women aged between 35 - 55.

The Strategy

Catering to a
niche market

To cater to this specific market, we need to speak their language.

We aim to avoid an overly aloof or exclusive image while maintaining a premium feel to showcase their quality, presenting the brand as relatable and approachable.

The Design

Visualizing comfort in
Project V’s identity

Visualizing comfort in
Project V’s identity

Guided by these brand keywords, we redesigned the DDS logo. Throughout this process, we maintained its straightforward appearance to reflect the dental service aspect while enhancing its minimalistic and premium look.

Logo Concept

The logo concept blends the letter V and curved temple glasses, with the outer circle to represent the lens shape. While the outer circle represents the shape of a lens.

All these elements intentionally reference Project V's main product: eyeglasses.

Color Palette

To create a welcoming and cozy environment, we chose a soft earth tone palette for the flagship store. We opted for bright chroma neutrals to resonate with Project V’s ideal customers—Indonesian women in their 30s to 50s.

The Implementation

Bringing Project V’s vision to life.

The brand colors and brand elements will be consistently implemented in both offline and online platforms to improve brand recognition, bringing Project V's vision to life.